Article: Louis Vuitton price increases: what Neverfull, Speedy & co. really cost today

Louis Vuitton price increases: what Neverfull, Speedy & co. really cost today
There is one constant at Louis Vuitton you can rely on: prices go up. Not dramatically, not all at once – but reliably, year after year, often several times a year.
The reasons given change: higher material and production costs, currency movements, most recently US tariffs. The pattern stays the same. And that pattern is the best argument there is for second hand.

These are exactly the models caught in every price round: Speedy, Keepall, Pochette and co. – here as authenticated vintage originals from our own stock.
You can find our authenticated second-hand Louis Vuitton bags here
How prices have developed since 2019
Louis Vuitton does not publish price lists – increases happen quietly, usually overnight. You can still trace them: we analysed archived versions of the German Louis Vuitton website and followed the retail price of four classics year by year – the 2026 figures we checked directly on louisvuitton.com. In each case we compared exactly the same product reference, so that a different material or size could not slip into the comparison unnoticed.
| Year | Neverfull MM | Speedy 25 | Keepall 50 | Pochette Métis |
|---|---|---|---|---|
| 2019 | €990 | €1,020 | €1,340 | – |
| 2020 | €1,070 | €1,060 | €1,520 | €1,500 |
| 2021 | €1,150 | €1,250 | €1,600 | €1,600 |
| 2022 | €1,500 | €1,350 | €1,850 | €1,900 |
| 2023 | €1,500 | – | €2,000 | €2,050 |
| 2024 | €1,500 | €1,550 | €2,150 | €2,150 |
| 2025 | €1,550 | – | €2,200 | €2,250 |
| 2026 | €1,550 | €1,650 | €2,250 | €2,300 |
| since 2019 | +57% | +62% | +68% | +53%* |
Two things stand out. First, the increases do not come evenly but in waves – the biggest jump for all four models falls in 2022, when the Neverfull MM went from €1,250 to €1,500 within six months. Second, the steps have got smaller since 2024: it is still going up, but in €50 to €100 increments rather than big leaps – most recently in summer 2026 on the Speedy, Keepall and Pochette Métis.
What is also interesting is how differently the models behave. The Neverfull MM has sat almost unchanged between €1,500 and €1,550 since the start of 2022. The Pochette Métis, by contrast, was nudged upwards in small steps over the same period – it has become more than half again as expensive since 2020. So anyone who thinks “Louis Vuitton simply raises everything at once” is wrong: prices go up where demand carries them.
The jump almost nobody noticed
A Neverfull MM still cost €990 in 2019. Today it is €1,550 – up 57% in seven years. On the Keepall 50 it is as much as 68%. For comparison: general consumer prices in Germany rose by roughly a quarter over the same period.
All figures are retail prices from the German Louis Vuitton website, in euros. The years 2019 to 2025 come from archived page versions in the Internet Archive; in each case the earliest verifiable value of that year is given. The 2026 figures are the current prices on louisvuitton.com, checked in August 2026. For each model the same version in Monogram canvas was compared throughout (Neverfull MM, Speedy 25 with shoulder strap, Keepall 50 with shoulder strap, Pochette Métis). A dash means no reliable snapshot of the same model was available for that year. * For the Pochette Métis, 2020 is the earliest verifiable value, so the change refers to 2020. For context: designer handbags rose by around 32% since 2019 according to Luxurynsight, cited in WWD. The general price development comes from the consumer price index of the German Federal Statistical Office (annual averages, 2020 = 100).
Why Louis Vuitton keeps getting more expensive
Price increases at luxury brands are not an accident, they are strategy. Three factors work together:
| Factor | What is behind it |
|---|---|
| Costs | Leather, wages, logistics – Louis Vuitton has repeatedly justified price rises with rising production costs |
| Tariffs | Trade policy feeds straight through to shop prices – most recently on US handbag prices |
| Exclusivity | A higher price keeps the brand desirable. That is not a side effect, that is the point. |
For you as a buyer that means: the bag you are still thinking about this year will probably cost more next year. The pre-owned one from 2015, on the other hand, costs what it costs – regardless of what the store puts on the label tomorrow.
The classics – and what they cost with us
Exactly the models that feature in every price round are available with us as authenticated vintage originals. Available as of today:

Keepall and Speedy in Monogram canvas – two of the four models in the price table. The darkened vachetta leather is exactly the patina to look for when buying vintage.
| Model | With us from | Collection |
|---|---|---|
| Neverfull MM & GM | €1,050 | LV totes |
| Speedy 25 / 30 / 40 | €750 | LV handbags |
| Alma PM / MM / BB | €790 | LV handbags |
| Sac Noé & NeoNoé | €475 | LV shoulder bags |
| Keepall 50 | €850 | LV travel bags |
| Pochette Accessoires | €575 | LV pochettes |

The most affordable way into Monogram canvas: the Pochette Accessoires. Three versions from our own stock – with and without leather straps.
All prices are as of publication. Every bag with us is a one-off piece – you can always see the current selection in the Louis Vuitton collection.
The simple calculation
A Speedy 30 has been essentially the same bag for over 90 years: the same Monogram canvas, the same shape, the same leather that darkens over the years. The retail price changes constantly. The bag does not.
Which models hold their value best
Not every bag ages equally well. If you want price stability, look for three things:
- Long-runners rather than seasonal pieces: Speedy, Neverfull, Alma and Keepall have been in the range for decades. They do not disappear from the catalogue – and therefore not from demand either.
- Monogram and Damier: the classic canvas lines are more robust than Vernis or pale Epi colours, and considerably easier to resell.
- Condition of corners and handles: with vachetta leather the patina decides. Evenly darkened is good; blotchy or roughened pushes the price down.
How to check a Louis Vuitton for authenticity reliably is covered in detail in our LV authentication guide. At 9ine Life we check every piece before it goes online.
Conclusion
The next price increase is coming. The only question is whether you pay for it.
Second hand at Louis Vuitton is not a fallback, it is the more level-headed calculation: the same craftsmanship, the same icons, more sustainable – and at a price that does not reinvent itself every year. You can read more about the brand's history in our piece on the Louis Vuitton logo.



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